Define New Space Within a Superstore

The retail powerhouses Ulta Beauty and Target have combined their vast knowledge of beauty and merchandising to offer customers next-level, in-store beauty merchandising. Ulta Beauty’s signature orange pop canopies with integrated lighting are one of the key design elements being used to visually distinguish this as a special beauty area. Shielded strip LEDs are placed within the rectangular canopy slats, mounted so they are out of the customers’ sight lines. Overhead is the store’s ceiling with ambient illumination from shielded surface-mounted square luminaires and strip fixtures. 

For more information, visit the project webpage.

Ovation In-Store