Soofa provides cities with a tool that, in times of emergency, allows for both flexible and instantaneous messages. It is working with government partners to design specific COVID-19 PSA templates, which can be easily adapted to post new updates regarding school closures, canceled events, transportation disruptions, relief fund options, and general public health guidelines. For example, the town of Brookline, Mass., uses Soofa Signs to post specific updates about school and playground closures, while the city of Somerville, Mass., is redirecting people to their official webpage for more detailed information.